USA based company New Balance, Inc. was founded in 1906. Alongside sports lifestyle clothing, New Balance shoes are the main product of this brand. Total worldwide sportswear sales of New Balance are around $4.1 billion. New Balance apparel and Shoes are sponsored by many tennis players which are mentioned in the following table.
| Players | Apparel | Shoes | Racket |
|---|---|---|---|
| Maxime Cressy | ✅ | ✅ | |
| Tommy Paul | ✅ | ✅ | |
| Milos Raonic | ✅ | ✅ | |
| Jordan Thompson | ✅ | ✅ | |
| Jeremy Chardy | ✅ |
New Balance sponsoring former world no 3 Canadian stars Milos Raonic since 2013. In 2013 New Balance pays $1 million to Raonic then in 2015 Raonic and New Balance signs a lifetime contract
